As consumers stock up on Thanksgiving Day essentials, customers at a Los Angeles grocery chain are experiencing sticker shock with certain whole turkeys being sold well above — in some cases five to six times higher — the price of other varieties.

A customer who went shopping at a West Los Angeles Gelson’s grocery store snapped a photo of a single bird being sold for nearly $200.

“This is like the BMW of Turkeys,” said one Reddit user in a comment under a photo of a Gelson’s 16-pound turkey, selling for over $180.

In the photo, the sticker described the turkey as “dietsel regenerative,” which is described as being part of a holistic regenerative farming program.