Now, the NFL is hoping to take some of that magic and bring it to its Thanksgiving Day lineup of games. The Detroit Lions-Green Bay Packers matchup on Fox will include Jack Harlow performing during halftime. The Dallas Cowboys-Washington Commanders game on CBS will feature Dolly Parton performing during halftime. And in primetime on NBC, the Seattle Seahawks-San Francisco 49ers game will feature a halftime performance by Steve Aoki.

“When you look at what these two games do in terms of viewership — compared to anything else on television — we knew that these platforms really are unique opportunities for artists,” says Seth Dudowsky, the NFL’s head of music, in an interview with The Hollywood Reporter. “And so over the past few years, we’ve looked at it and said, Why can’t this be the next biggest platform for us after The Super Bowl Halftime Show? We’ve seen what that show has been able to do in terms of elevating the fandom, the excitement for the Super Bowl, and so taking a similar approach for Thanksgiving Day.”

[I might catch the Dolly Parton show, if my NFL-averse family allows me to watch the game today. My guess is that I’ll be watching TMC and playing board games, which sounds like more fun anyway. — Ed]