A Swift Effect? MNF Hits 27-Year Ratings High in Eagles-Chiefs Game

The Philadelphia Eagles’ 21-17 win over the Kansas City Chiefs drew better than 29 million viewers across all platforms, the most for a Monday Night Football telecast in 27 years. The last time MNF drew a bigger audience was in November 1996, when 31.5 million people watched the Dallas Cowboys beat the Green Bay Packers.

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The game delivered the biggest audience of any NFL game so far this season, although that mark that will likely only stand for a few days. …

For the season so far, Monday Night Football — which has simulcast games on ABC for all but two weeks (when the network and ESPN carried separate games) — is averaging about 16.65 million viewers per week, a 26 percent jump over the same point last season.

[I’m mostly kidding about the Taylor Swift influence, but I’d bet that’s at least a small part of it. Getting it back on ABC rather than just over cable at ESPN has to help. It also helps that this game was meaningful: two top teams, a Super Bowl rematch, and a real squeaker of a game all helps. And so do the NFL’s efforts to dial down the politics. — Ed]

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