Last week, it was revealed that Target is selling a variety of “rainbow”-themed Christmas decorations this year, ranging from nutcrackers holding the “progress” and LGBT flags to black disabled Santa ornaments. The retail giant is also merchandising LGBT-themed snow globes and wrapping paper.

The store has sold “pride”-themed nutcrackers during the Christmas season as early as 2021. But dumping its “rainbow” products onto shoppers this December is just the tip of the iceberg for Target, which apparently failed to learn from major revenue drops that plagued the retailer after alienating customers in June. The retail chain is also elevating individuals promoting the left’s radical LGBT agenda to significant positions within the company.

Among these figures appears to be Erik Thompson, who announced his partnership with Target on Instagram earlier this month as the store’s new “Senior LGBTQIA+ Segmentation Strategist and Pride Lead.” Thompson, who goes by “he/him/his/her” pronouns and uses the Instagram handle “gaycruella,” said he was “[h]onored to get to start a new body of work” and spearhead “Target’s LGBTQIA+ multicultural merchandising strategy and Pride businesses for the company and the LGBTQIA+ & Allied communities across the the [sic] nation.”

[The first ‘boycott’ hasn’t ended yet, as Target’s Q3 results showed. Maybe they are simply choosing to be a boutique store, or at least choosing a boutique clientele. We’ll see how sustainable that will be. — Ed]