The statement comes after a report from nonprofit Media Matters for America released Thursday, which found that the platform was placing ads for major companies such as Apple, NBCUniversal and IBM “next to content that touts Adolf Hitler and his Nazi Party.” In turn, many major advertisers, including Disney, Warner Bros. Discovery, Lionsgate, Apple and even Yaccarino’s former workplace, NBCUniversal, paused ads on the social media platform.
“While some advertisers may have temporarily paused investments because of a misleading and manipulated article, the data will tell the real story. Because for all of us who work at X, we’ve been extremely clear about our efforts to combat antisemitism and discrimination, as there’s no place for it anywhere in the world,” Yaccarino wrote in the memo to all X employees, under the headline “Our Work is Meaningful.”
[As long as the eyeballs stay on Twitter, the advertisers will return. Still haven’t seen anything about the ‘thermonuclear’ lawsuit, but it may yet be filed today. — Ed]
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