Anheuser Marketing Chief Out as Bud Light Sales Tank

Anheuser-Busch’s U.S. chief marketing officer Benoit Garbe is leaving after the company reported a 29% decline in U.S. third-quarter earnings and backlash against Bud Light continues, CNN reports.

AB InBev issued a statement saying Garbe, who has been CMO for two years, “will be resigning at the end of the year in order to embark on a new chapter in his career.”

Kyle Norrington, Anheuser-Busch’s U.S. chief commercial officer, will assume Garbe’s duties.

Garbe oversaw Bud Light’s ill-fated advertising partnership with transgender influencer Dylan Mulvaney, launched on April 1 with a post on Instagram. It pictured Mulvaney holding a personalized can of Bud Light to celebrate “365 Days of Girlhood.”

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