Anheuser-Busch showered distributors with $150 million in “incentive payments” to keep Bud Light beer on the shelves, according to a new report.

According to Beer Marketer’s Insights, Anheuser-Busch is offering as much as $150 million in relief this year alone to beer and liquor distributors. AB InBev will reportedly provide the distributors with millions in “market share recovery incentives.”

The New York Post reported, “There were no further details about the ‘market share recovery incentives,’ but the timing is significant as most retailers revamp their shelf space in the spring when they look at the last 12 months of sales and determine which products are hot and deserve more space — and which will lose space.”

The relief plan was started in June by Anheuser-Busch and will reportedly continue through the spring.