Instead of solely focusing on the game in front of them — which is what any real football fan tuning in actually cares about — “Sunday Night Football” hosts Mike Tirico and Cris Collinsworth could not stop talking about pop singer Taylor Swift. Despite having zero impact on the game, Swift — who attended the matchup to support her new boo, Chiefs tight end Travis Kelce — became a major topic of conversation for Tirico and Collinsworth, who gossiped about the Swift-Kelce romance like teenage girls.

Even an NBC cameraman couldn’t help but pan to Swift after Kansas City running back Isiah Pacheco ran in a touchdown to give the Chiefs a 10-0 lead in the first quarter. Because, as we all know, Pacheco would never have made it into the endzone without the “Love Story” singer’s looming (and annoying) presence.

But NBC’s “Sunday Night Football” is hardly the only media entity obsessed with Swift. Every major sports “news” outlet, from CBS Sports to ESPN, has joined in on covering the most worthless story in the country. To put the cherry on top, the NFL even changed its X (formerly known as Twitter) banner to a photo collage of Swift.

[A little of this is fun. However, the obsession over Swift exhibited over the last couple of weeks by sports announcers has been an utter bore. Celebrities attend games! Film at 11! It’s almost as if all of these talkers are bored with their regular jobs … even more bored than we usually are while listening to them. — Ed]