Why did people comply?

On Monday 16th of March 2020, when Boris Johnson first proclaimed, “You must stay home,” I very meekly said “OK!” And the chances are that you did too.

Polling from the time shows that self-reported compliance with the stay-at-home orders was high – a finding broadly corroborated by mobility data, which has the marked advantage of not depending on respondents’ honesty about following the law (Ganslmeier et al. 2022; Jackson and Bradford 2021).

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In itself, however, this data alone does not tell us why an unprecedented suspension of our civil liberties enjoyed such high levels of compliance.

There are, however, surveys that do provide some insight (see, for example, Jackson and Bradford 2021; Foad et al. 2021; and Halliday et al. 2022) and amongst their more surprising findings is that instrumental considerations – that is, personal fear of the virus or of coercion by the State – may have been relatively unimportant in driving compliance with the lockdown rules. Instead, they found that, in general, people followed the rules because (1) they were the law and (2) because they provided us with a shared understanding of what was good and right to do, which many of us seem to have internalised (Jackson and Bradford 2021).

The first of these is not particularly surprising. The law enjoys a ‘reservoir of loyalty’ amongst Brits who are therefore already predisposed to respect its edicts just because they have been made law (Halliday et al. 2022, p.400).

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