The Biden re-election campaign’s decision to brand the economy under the president’s name (Bidenomics) is looking like an early blunder that misread the public’s deep pessimism about how things are going on that front.

Why it matters: Despite some encouraging economic trends — unemployment is low, inflation seems to be tamed — polling shows that Americans’ overall perception of the economy is sour.

Driving the news: Some prominent Democrats are now openly criticizing the Biden campaign’s strategy, arguing that it appears to be in denial of Americans’ economic reality.

“We have to do a better job framing this not so much for one person — for the office of the presidency — but for the people,” Rep. Steven Horsford (D-Nev.) told Politico.

[I think it’s working out great. Straight, to the point, one word who’s responsible. Messaging brilliance. ~ Beege]