Beer industry experts, wholesalers, and a former Anheuser-Busch executive told ABC News Friday that places like 7-Eleven, QuikTrip, and Walmart may decrease Bud Light’s refrigerator space in stores.

“During a busy shopping period on a Friday or Saturday night, if you don’t have the beer available cold on the shelf, consumers pick something else,” former Anheuser-Busch InBev executive Anson Frericks, a frequent critic of his former company, told the outlet. He noted that shelf space is “the single largest determinant of sales in a store,” and warned there will be a “dramatic shift” for Bud Light.

Dave Williams, vice president of analytics and insights at Bump Williams Consulting, said that retailers often watch for sales figures to determine what brands would be given the best shelf space.

“There’s explosive growth on one side and sharp decline on the other,” Mr. Williams said, according to the broadcaster. “This does have that ripple effect where if Bud Light loses space on the shelf, that could make it a longer-term endeavor to claw back to where they were if they’re ever able to do that in the first place.”