Following the launch of its products in Whole Foods stores nationwide, Meati Foods, which makes plant-based meat alternatives, is cutting about 20% of its positions to focus on becoming more profitable.

The Boulder-based startup announced the cutbacks Tuesday. Scott Tassani, president and chief operating officer of Meati, said while about 60 positions will be eliminated, the actual number of layoffs could be roughly 30.

“There’s some opportunity where we’re deploying folks into different roles within the organization,” Tassani said.

The current workforce is about 300 people.