President Joe Biden’s re-election campaign on Sunday announced its third major ad buy of the 2024 cycle — a 16-week, $25 million advertising blitz set to run in key battleground states while Republican White House candidates prepare for their first primary debate.

The Democratic president’s latest ad campaign will run on broadcast and cable television programming in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin, as well as streaming services like Youtube Reserve, Hulu and Connected TV. It hopes to capitalize on popular television events such as the start of the NFL regular season and professional baseball post-season, and also includes the re-election campaign’s first investments in Hispanic and African American media.

“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” Biden’s campaign manager Julie Chavez Rodriguez said in a statement.