Target suffered a 5.4% decline in quarterly same-store sales, its first decline in six years, and cut its sales and earnings guidance for the full year after a backlash surrounding its assortment of over 2,000 LGBTQ-related products found offensive by certain consumers.

Now Target’s management wants to be a lot more selective when it comes to its next Pride Month collection. While this will also apply to other merchandise designed to celebrate Americans of various backgrounds and minorities, only the LGBTQ items have triggered widespread controversy.

“We’ll have a slightly more focused assortment and will evolve our store and digital presentations,” said chief growth officer Christina Hennington in comments to the media reported by Yahoo Finance on Wednesday. “We’re going to reconsider the mix of our own national brands with our external partners. And so…you’ll see us celebrate these heritage moments but with these modifications.”

[No more “tuck” garments, one supposes. Unlike AB InBev and Bud Light, they got the message. Walmart ate up the sales they lost over the Pride Month pandering, and those may not soon come back even with “modifications” to their support of, er … “modifications.” — Ed]