I have a simpler plan. Instead of 400-plus layoffs, try one layoff first, the CEO of the company. He’s in charge of reputational management and has repeatedly blown opportunities to simply apologize to customers and to investors.

If that doesn’t work, then investors need to start voting members off the board. A mistake this big requires the king’s head to roll, not the sacrifice of some mid-level pawns.

[Amen, brother. Perhaps InBev-Anheuser might consider selling off the A-B unit to American buyers. That might help get their focus better tuned to their American consumers than their current Belgian owners have done lately. — Ed]