Skittles, the candy product popular with children, has become the latest brand after Bud Light to commit financial suicide by placing “Black Trans Lives Matter” and LGBTQ rainbows on its packaging.

The candy brand joined forces with a far-left group called The Gay & Lesbian Alliance Against Defamation (GLAAD), which supports children receiving sex procedures, including gender reassignment surgeries.

This is the fourth year in a row the candy brand has partnered with the organization.