An heir to the Anheuser-Busch fortune spoke out against the company’s decision to partner with transgender activist and social media influencer Dylan Mulvaney, claiming it would have not sat well with his ancestors.

Billy Busch, heir to the Anheuser-Busch (AB) fortune, told TMZ Live his ancestors would have “rolled over in their graves” knowing the company they built had wandered into the maelstrom of divisive politics by featuring a transgender activist on one of their beer cans.

“They were very patriotic — they loved this country and what it stood for. They believed that transgender, gays — that sort of thing — was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed into people’s faces,” Busch stated.