Popular brands have been slammed as ‘utterly immoral’ for ‘trivalising’ life-changing mastectomy surgery by using cartoons of people who have had their breasts removed in advertising campaigns.

Costa Coffee, Oxfam, Dr Martens and LGBTQ+ charity Stonewall all recently displayed or promoted the designs which have shown androgynous-looking characters with scars below each nipple after undergoing top surgery.

Women’s rights campaigner Maya Forstater, who is on the board of human-rights group that campaigns for clarity on sex in law and policy Sex Matters, shamed the four organisations over the artwork.