A surge in “quiet gun owners,” much like the so-called “silent majority” in political circles, is leading firearms analysts to believe that far more Americans own weapons than the accepted 30% cited in polls.

At the highest end, it’s possible that up to 60% of Americans own guns, especially with the pandemic-era rise in gun buying among women and minorities, especially in suburban and urban areas.

At the lowest end, it’s likely that at least 40% of Americans own guns, according to a groundbreaking study of those who lie to pollsters about firearms.

The study from Rutgers University’s New Jersey Gun Violence Research Center is spreading like wildfire in the industry, which for years has tried to accurately estimate United States gun ownership and determine why polls show support for gun control, but then there is little follow through when legislation is proposed.