The CEO of a sex toy company has been bankrolling a massive pediatric sex change clinic since 2018, according to public records and numerous reports.

Pure Romance CEO Chris Cicchinelli founded the Living with Change Foundation in 2018 to fund a massive expansion of Cincinnati Children’s Hospital’s Transgender Clinic after his son began identifying as a girl at age 8, according to WCPO 9 in Cincinnati. Prior to Cicchinelli’s $2 million donation, the clinic only had one nurse, one doctor and one social worker; it has since tripled its staff, been renamed the Living with Change Center (LWCC) and is now a massive operation which boasts of serving more than 800 children and young adults this year alone on its website.

Cicchinelli joined Pure Romance, a sex toy company his mother founded, in 2000 and grew the company from $3 million in annual revenue to more than $350 million by 2021. Calexotics, another sex toy company, is also listed as a sponsor of the Living With Change Foundation.

[But don’t call it grooming! Call it instead … a marketing plan to ensure a lifelong demand. — Ed]