As Bud Light continues to face plummeting sales amid a conservative boycott over its collaboration with a transgender influencer, other brands made by parent company Anheuser-Busch are also taking a hit.
Sales of Michelob Ultra fell by 4.3 percent in the week that ended July 1 compared with last year, and Busch Light was down 8.5 percent, the New York Post reported. Both brands are, like Bud Light, owned by the Anheuser-Busch brewing company.
“Budweiser trends have been slipping for a very long time, but it’s the Michelob Ultra negative numbers and now Busch Light negative trends that are most alarming to me,” Bump Williams, whose consulting firm ran the numbers from NielsenIQ data, told the Post. “They were very healthy prior to April 1.”
[Are A-B InBev execs getting the message yet? — Ed]
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