It is now Pride Month, formerly known as ‘June’.

The streets are festooned with multicoloured flags. They fly from shops, banks, schools, hospitals and almost every other public institution.

Pride colours are splashed across the sides of police cars, and major corporations have garishly plastered the banners on their websites and social media accounts.

In some areas, zebra crossings have been painted over in Pride colours, even though disability groups have made it clear that these eyesores are disorientating for guide dogs and the partially-sighted.