Bud Light off-premise sales have continued to see sustained contractions compared to the same time last year, as the beer brand suffers its worst decline in year-on-year volumes since its brief partnership with transgender influencer Dylan Mulvaney brought on calls for boycott.

The latest tracking figures by Nielsen IQ, provided to Newsweek by Bump Williams Consulting, show that in the week ending June 10, Bud Light sales volume—the number of units of beer sold—was 30.3 percent lower than in the same week in 2022, the largest such drop since the week ending April 1.

[I wonder if the acceleration isn’t the result of LGBTQ+ backlash for insufficient defense of the partnership with Mulvaney. For that to be the case, though, one would have to believe that Bud Light enjoyed a lot of popularity in that demographic, which seems counter to Bud Light’s chief marketer Alissa Heinerscheid’s assessment prior to the debacle. I’d guess that more of Bud Light’s traditional consumer base continues to choose other industrial lagers while Anheuser-Busch dithers on an apology, even for Heinerscheid’s insult. — Ed]