How did the highest-selling beer instigate a boycott that caused a 24% drop in sales so far? Most will point to a campaign with transgender advocate Dylan Mulvaney. However, that is not the cause, just a symptom. Bud did the wrong thing at the wrong time and made one of the biggest brand mistakes possible—ignoring its primary audience. …

Bud Light’s marketing rejected the user base, the people who made the brand a winner. Now they are leading the effort to reject the brand.

The bottom line is unless Anheuser-Busch gets its crap together and figures out a much better way to market Bud Light, it might have one less brand to worry about.