Enter Ross McKnight, a Louisiana Catholic father of five and owner of Blackwater Foie Gras, whose business is now under attack after he made an Instagram post on Sunday commemorating the Sacred Heart of Jesus that provided his followers with ways they can protect themselves from “false pride” and counter the “attempted coup of the month of June.”

McKnight’s post was fairly innocuous, encouraging his followers to adhere to the traditional liturgical calendar — instead of the new secular one — and to hold onto their French Catholic identity by “enthron[ing] the Sacred Heart in your home this month,” “Wear[ing] the Sacred Heart as a badge wherever you go,” “Pray[ing] the Rosary” in French, and reading his blog post titled, “This Tremendous Weight.”

“The push to have every mainstream value and holiday represented in some way in our Louisiana ought to make no sense at all to any Louisianais or Louisianaise, unless recognized as a forward offensive by an ever-encroaching enemy that has sought for generations to destroy our unique culture which is so intimately tied to our Catholic identity,” wrote McKnight.

Within a few hours of his Instagram post, several of McKnight’s customers, some of whom he had a personal relationship with, began canceling their orders. This included McKnight’s biggest clients — two high-end New Orleans restaurants that previously committed to buying from him throughout the summer.

[Boycotts cut in all different directions. It’s not the activists so much that are ginning up the boycott but his clientele that won’t or can’t stand up to them that’s the problem. — Ed]