Kevin O’Leary, who is best known as a star investor on “Shark Tank,” is speaking out this week to say that the nearly $15 billion “stunning collapse” of Target in the wake of the brand going woke should serve as a warning to CEOs everywhere.

After receiving backlash for displaying radical Pride merchandise in stores, Target’s market value has plummeted over $13 billion to $60.24 billion as of Monday’s closing price. Hours later, O’Leary talked about how this will lead to some massive changes when it comes to corporate America.

“On one hand, companies want to show their support of diversity in all the mandates that society is discussing openly,” O’Leary told Fox News. “On the other hand, the job of a business — particularly from the perspective of an investor — and those that are retired, for example, that own the S&P 500 or own Target stock – are concerned that maybe they’re losing their way in terms of what the prime objective is: your customers, your employees, and your shareholders.”