The Portland-based corporation will host a panel discussion with Dr. Blair Peters, a surgeon at the Oregon Health and Science University, who has admitted to performing “gender affirming mastectomies” on minors. …

In a now-deleted tweet from last year, Peters said he had “performed gender affirming mastectomies (top surgeries) for 3 young adults and adolescents” in one day.

Peters makes another reference to performing sex change operations on minors in a video titled “Meet OHSU’s Dr. Blair Peters,” where he discusses the experiences that motivate him as a surgeon.

Peters, who self-identifies as “queer,” cites an example scenario, saying, “I have an adolescent patient who hasn’t been going to school … and they come back to clinic two months after top surgery … thriving all of the sudden.”

[Will Nike suffer a customer revolt over this, akin to Bud Light and Target? Probably not, as their customer base significantly differs from Target and Bud Light. Nike’s customer base is more urban-aspirational and progressive. I’m not sure, though, that this will add to their appeal. Don’t forget that Nike went further than Bud Light and actually hired Dylan Mulvaney as a brand spokesperson for their women’s sports bras, and still suffered little effective backlash over it. — Ed]