Retail giant Target suffered another financial setback after JPMorgan downgraded its stock as its market value plummeted by $14 billion, amid backlash to its controversial LGBTQ Pride product release.

The embattled brand’s shares dropped for the ninth consecutive day Wednesday, falling by a further 2.14 percent as the company is in the midst of its longest stock losing streak in 23 years. …

And despite efforts by the brand to backpedal on its disastrous campaign, continuous stock falls led JPMorgan to downgrade its stock from ‘neutral’ to ‘overweight’ on Thursday, citing ‘too many concerns rising’.

[Chickens coming home to roost. *Satanist* chickens, in this case. Boo hoo. — Ed]