Initial boycott hitting Target worse than Bud Light's did

In a sign that boycotts might be becoming more effective, Target’s stock dropped nearly five times more than Bud Light’s at the same point in the boycott.

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Bud Light’s commemorative can for transgender influencer Dylan Mulvaney sparked massive backlash that prompted the company to issue rebates that rendered beer purchases free. Conservative customers have since turned their attention to Target regarding its transgender-family swimsuit, forcing the company to pull some merchandise from certain stores.

While Anheuser-Busch’s stock initially responded fairly well to the boycott, Target’s stock price took an almost immediate hit. In the first nine days of the Bud Light boycott, Anheuser-Busch stock dropped 2.42 percent. From May 17 to May 26, the same amount of time into the Target boycott, the company’s stock price fell 13.5 percent.

Newsweek reached out to Anheuser-Busch and Target via email for comment.

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