A federal judge in Illinois has dismissed a lawsuit accusing Mondelez International Inc (MDLZ.O) of deceiving consumers into believing its Trident “Original Flavor” gum contained real mint.
U.S. District Judge Iain Johnston said it was “fanciful” to believe reasonable consumers would expect the gum to contain mint or peppermint because its packaging featured an “unnaturally blue” leaf with condensation bubbles.
He said the proposed class action by Sycamore, Illinois resident Kristen Lesorgen was “just like” a case against Walmart Inc (WMT.N), where another Illinois judge in February dismissed claims over that retailer’s Great Value Fudge Mint Cookies.
“Mondelez’s labeling was not deceptive, misleading, or false as a matter of law,” Johnston wrote.
[You wanna know why things cost so mush? THIS is part of why things cost so much. ~ Beege]
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