Adidas explains in a news release that it partnered with Athlete Ally to “focus on ending homophobia and transphobia in sport.”

Translation: a man in a women’s suit with a bulge is a way to end homophobia and transphobia.

At least according to Adidas.

Adidas embracing Womanface follows the latest trends in corporate America: to celebrate the appropriation of women.

Companies are voluntarily sending the message they are on board with said movement. That erasing women is in vogue.

[Will this get Adidas the Bud Light treatment? I’d say that they’re more likely to get the reaction Nike got to making Dylan Mulvaney the spokesperson for its women’s athletic wear. Which is to say … not much. Their clientele is already focused on performative wokeness, as is Nike’s. — Ed]