So far, “Margaret” has earned just $16 million after three weeks of release, and the drama shed more than 900 screens over the weekend.

Now, Lionsgate is bringing out a last-minute paid partnership to draw attention to the film.

Meet Dylan Mulvaney, TikTok superstar.

[This seems like a very strange decision, considering the lauds heaped the book and the film for its honest and frank depiction of female adolescence and especially menstruation, two issues for which Mulvaney is entirely unqualified to act as spokesperson. This reeks of desperation, especially given author Judy Blume’s recent faux pas with radical progressives on trans issues. — Ed (edited slightly)]