A Bud Light rebate campaign? Come on, man

The Bud Light marketing team must still be all women if they think a coupon will get a man’s attention pic.twitter.com/ZsQiy2vung

— Ashley St. Clair (@stclairashley) May 14, 2023

While Anheuser-Busch might come out relatively unscathed, Bud Light is getting obliterated. Sales are down significantly, the company’s brand is destroyed and there’s no end in sight.

Turns out, teaming up with Dylan Mulvaney is a very stupid business idea. Who could ever have seen that coming?

Oh, everyone except the people running Bud Light’s marketing.

[A $20 rebate for a beer that costs a buck a can? Why not just cut the price and accompany it with a specific apology, not just for Mulvaney but also for Alissa Heinerscheid? I suspect it’s because they’re counting on the fact that consumers aren’t great on follow-ups for rebate offers and think they can get off the schneid relatively cheaply. Once again, they’re assuming that their consumers are idiots. Not exactly a winning play. — Ed]