The title sponsorship carousel continues on the PGA Tour.
On Wednesday, the Tour announced a new event in Myrtle Beach, South Carolina, that will debut in July 2024 as an opposite-field event, but more change is coming.
Golfweek has learned that AT&T has asked out of its sponsorship of the AT&T Byron Nelson after this year.
A search for a replacement is well underway to assume the title of the Tour’s long-running Dallas event, which is being played this week at TPC Craig Ranch in the suburb of McKinney, Texas. According to multiple sources, the Tour had Raytheon Technologies, one of the largest aerospace and defense manufacturers in the world, ready to sign on the dotted line but Tour Commissioner Jay Monahan nixed the deal at the last minute because the company sells missiles to Saudi Arabia.
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