Twitter’s new CEO is an advertising executive who secured $100 billion in deals during more than a decade at NBCUniversal – and Elon musk will hope she can repair his platform’s strained relationship with brands.

Linda Yaccarino was confirmed as Twitter’s new head on Friday, hours after she quit the NBC job.

She also holds influential positions at the World Economic Forum, where she is chair of the Taskforce on Future of Work and also sits on its Media, Entertainment and Culture Industry Governors Steering Committee.

Twitter suffered a sharp decline in advertising after Musk’s $44 billion takeover in October 2022, when some brands paused spending with the platform. Her appointment is seen as an attempt to reverse the damage.

[Yeesh, I hope she isn’t allowed to screw things up. She sure has the resume to do it. ~ Beege]