Florida Gov. Ron DeSantis has heard plenty of warnings from donors, supporters and consultants that he’s foolish for going up against Disney. People love Disney World. Waging this public fight is bad for Florida’s economy. It’s even worse politics, they say.

But Republicans who would make up the voter base in a presidential primary may see it differently. NBC News interviewed nearly three dozen potential voters, strategists and pollsters, finding a picture of a primary electorate that is skeptical of Disney and supportive of DeSantis calling out the corporate behemoth.

That finding is bolstered by three surveys that demonstrate support for DeSantis over Disney among Republicans — though DeSantis is taking a much bigger risk once Democrats and independents weigh in.

[I’m pretty sure that the fight won’t last long enough to be a big worry for DeSantis in the fall of 2024. Disney’s legal position is weak, especially after the legislature acted to void Disney’s sleazy back-door, self-dealing “covenant” for Reedy Creek control. Disney’s been waging a PR battle hoping to make DeSantis worry about his electoral prospects, but all that shows is that Disney doesn’t grasp the situation as well as DeSantis does. DeSantis fought them tooth and nail over the Parental Rights in Education bill in 2022 and went on to win by 19 points in Florida — even flipping Miami-Dade. And that was in a *general* election. Disney’s pushing a losing hand both legally and politically, and its board will likely start pushing Iger to put an end to it before it gets any worse. — Ed]