Conservatives are crowing, but the reality is this is no conservative backlash or conservative boycott. The online Right may seek to take credit, but the online and offline Right are, frankly, terrible at boycotts. This is a boycott by Americans. It is a warning for progressives who keep pushing the trans agenda.

In 2016, Target announced it would allow men to use women’s bathrooms at Target stores. Americans responded so aggressively against Target that the company spent $20 million to renovate bathrooms and add single-stall, private restrooms. The company denied it saw any boycott or consumer backlash, then reported a 7% decline in store sales.

Americans, not just conservatives, are worn out by and upset over the constant in-your-face narcissism and bullying of the trans community. Alissa Heinerscheid, Bud Light’s marketing boss, belittled Bud Light consumers as “too fratty” and sought to broaden the appeal of the brand to a consumer category that makes up less than 1% of Americans. Anheuser-Busch’s CEO responded with a non-apology apology and trotted out the Clydesdales and American flags. Consumers were having none of it.

[Let’s give some credit where it’s due, though. Matt Walsh and other conservative activists highlighted the Mulvaney ‘endorsement’, framed the issue properly as an insult to Bud Light’s customer base, and urged direct action. It went from conservatives to the wider consumer base because of that effort, as well as a string of disastrous actions by Bud Light and Anheuser-Busch that continue right up to today. But without the efforts of Walsh and other conservative voices, it never would have happened at all. — Ed]