Hell is being forced to constantly affirm and validate the marginal, the mentally ill, and malignant.
And that’s the hell that Anhueser-Busch has put itself in.
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Now that they’ve dipped a toe into Affirming and Validating the Aggressively Delusional, that’s going to be their job 24/7. …
If we want to change things, we have to actually fight.
[It’s working with Anheuser-Busch, who have now so thoroughly screwed the pooch that they can’t figure a way out. They will have to pick a side at some point, because everyone’s insisting on it and their sales are in free-fall while they dither. There’s a lot of bad American lager in the beer market, after all, and Bud Light is thoroughly replaceable. — Ed]
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