How "The Chosen" cast out the moneychangers

“Jesus Revolution” and “The Chosen” are not just Christian dramas but​​​​​ the avant garde in a revolution in faith entertainment​. The former – a feel-good movie about hippies who returned to Christ during the 1970s, starring former “Cheers” and “Frasier” star Kelsey Grammer – has grossed more than $52 million since its debut just a few weeks ago, making it the most successful film released by studio heavyweight Lionsgate since 2019.

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But the instructive parable may be its predecessor, which made Hollywood sit up and take notice. Since its release in 2017, “The Chosen,” portraying a charismatic Jesus and his youthful disciples, showed it didn’t much need Tinseltown’s blessing. Through crowdfunding, its producers have raised millions of dollars from thousands of fans and the show is now in its third season. It is thus a case study in outflanking Mammon – the biblical term for debasing riches – in the modern entertainment tempest.

[This has the grassroots hallmark of boycotts, but in a more positive and constructive direction. Consumers can now directly incentivize the entertainment options they want, and faith-based audiences are discovering that power. Nor is it just Christians; read on to see how Jewish groups are organizing for the same purpose, albeit with some difficulty. — Ed]

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