Florida Gov. Ron DeSantis’ battles with Walt Disney Co. over a state law banning public school lessons on sexual orientation and gender identity could boost his support among U.S. Republican voters as he mulls a possible White House bid, a Reuters/Ipsos poll found.

DeSantis has been tussling with Disney for over a year since the company’s former chief executive spoke out against a bill that Florida Republicans named the Parental Rights in Education bill, which critics labeled the “Don’t Say Gay” law.

Forty-four percent of Republican respondents in the two-day poll ended Tuesday said they had a more favorable view of DeSantis because of the fight with Disney, which led him to sign a retaliatory law in February that aims to strip the company of its self-governing authority at its Orlando-area parks.

[This may be hurting DeSantis among general-election voters, the poll suggests, but a general election is still 18 months out and the fight with Disney is likely to be over in the next few weeks. The more DeSantis can frame this as a rebuke to corporatist power, however, the better off he is. And this is a notable response to criticism from Trump and his team over Disney, Bud Light, and so on. — Ed]