Bud Light hires swamp creatures for rescue

The Brand Management at Anheuser-Busch (AB-Inbev) have got to be some of the dimmest bulbs on planet Earth. They have been lost in the desert for three weeks. They are lost in the marketing desert, and when a member of the team drops out, they grab onto one another and keep walking in circles. Then, they hire Swamp Creature Consultants from Washington, D.C. to help them find a way out for the Bud Light brand. Yeah, that’s gonna work. Those Gucci loafer types know how to remove yourself from a marketing desert: hire more Dylan Mulvaney types to put on woman face. Would you be surprised? …

I think the problem is deeper than all of this. You have to love your brand.

[Or at the very least, not despise your customers, as Heinerscheid did. — Ed]