“No one at the senior level” of the company was aware of Bud Light’s polarizing partnership with Dylan Mulvaney, sources close to the situation claim. The company is also allegedly pausing its marketing efforts and scrambling to implement a more “robust” process for evaluating future influencer partnerships. …
The Daily Wire spoke with two sources close to the situation who also claim that the decision to have Mulvaney be part of an advertising campaign targeting younger consumers was not approved by anyone in the “senior level” of the company.
“No one at a senior level was aware this was happening,” said one source, who was granted anonymity to discuss sensitive internal discussions. “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.”
[Oh, the wheels on the bus go round and round … This may be on the level, but it also may be A-B’s way of washing its hands of marketing VP Alissa Heinerscheid. Will heads roll? — Ed]
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