Never Back Down is launching its first TV ad entitled, “Anthem.” The Never Back Down movement is fueled by Americans who have seen Governor Ron DeSantis’s fight in the face of madness and want that kind of leadership in the White House. The one-minute spot is a seven-figure buy and set to begin airing nationwide on Monday, April 17, 2023.

[Dude, he’s running. OpenSecrets has little information on this group, which makes it look very new. DeSantis is not yet a candidate, so he could be coordinating this for the moment to prepare for a campaign launch in May. Clearly this group has serious cash on hand to run a national ad campaign for a 60-second spot. — Ed]