You probably don’t find a lot of advertising executives who lack college degrees or live in rural areas. I suspect that not very many of them own guns, donate to pro-life causes, or drive a pickup truck. And I have a sneaking feeling that when advertising executives throw a party, they probably serve mixed drinks, wine, and/or a variety of beers — and if they do choose to serve Bud Light, there’s some bottles or cans left at the end of the night. In my circles, Bud Light is what you drink at the barbecue when all the good stuff is gone.

None of this means an advertising executive can’t understand customers who are different from him. But that advertising executive must want to understand customers who are different from him. …

Again, you don’t need to be a farmer to sell a John Deere tractor or a Ford F-150 truck. But you probably ought to have at least some understanding of the demographic you’re trying to persuade.

[I’m not even sure that’s the problem. Heinerscheid’s comments made it sound as though she wanted to abandon the previous marketing strategies, but had she actually done that — or just attempted to add to them with this misfire? She made it clear that her strategy was to *expand* the appeal of Bud Light by marketing to other groups, but not necessarily exclusively. The real issue here, I believe, is that the blinkered elite from Academia see virtue-signaling to culture-war radicals as a zero-cost effort. That clearly is not the case, especially when culture-war radicals are trying to bring their campaigns to elementary-age children and have the support of the education establishment in doing so. — Ed]