Anheuser-Busch went super ‘woke’ last week when their marketing team collaborated with trans-TikTok influencer Dylan Mulvaney to promote Bud Light. A new analysis by Newsweek found Bud Light isn’t the only major brewing company partnering with LGBTQ+ groups.
Based on shipping data from Beer Marketer’s Insights and analyzed by 24/7 Wall Street, the top 10 best-selling beers in the US include Bud Light, Coors Light, Budweiser, Miller Lite, Corona Extra, Michelob Ultra, Modelo Especial, Natural Light, Busch Light, and Busch.
Newsweek said of that list, half of the top-selling beers, including Coors Light, Budweiser, Miller Lite, and Michelob Ultra, have all run pro-LGBTQ+ campaigns; however, none garnered as much attention or backlash as Bud Light’s collaboration with Dylan Mulvaney.
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