Gareth Boyd, Marketing & PR Director at Forte Analytica, says Bud Light lit its band on fire and has lost touch with its core audience with a recent ad campaign.

“I really cannot understand their approach for this because their core audience just cannot relate. Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.

“Most US families are exposed to their father drinking the beer, or other family members, but it has never been seen as the cool beer.

[Holy smokes, I am ROLLING!! Derp derp derp, lol! ~ Beege]