The Supreme Court is literally hearing a case about a dog toy

Is it a trademark infringement or a parody? That’s the question the Supreme Court will answer about a dog toy’s resemblance to a bottle of Jack Daniel’s.

VIP Products, which makes a squeaky toy shaped exactly like a bottle of Old No. 7 Tennessee Whiskey, argues the product is a joke. Their product is “43% poo by volume,” Jack Daniel’s is “40% alcohol by volume.” VIP contends it can make the toy the same way “Weird Al” Yankovic can make a parody of a song or SNL can parody celebrities.

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“In our popular culture, iconic brands are another kind of celebrity. People are constitutionally entitled to talk about celebrities and, yes, even make fun of them,” Bennett Evan Cooper, the attorney representing VIP Products told the justices.

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