Last week, CNN finished with just 383,000 viewers during primetime (20 cable networks finished with higher ratings).

Most alarming, perhaps, is CNN’s viewership amongst the most important demographic (as far as advertisers are concerned): 25-54 year old adults, “where the network finished with its smallest primetime audience…in over 30 years,” with just 80,000 viewers.

The last time CNN’s numbers were so low was September 30, 1991 – when George Bush Senior was in serving as president; ‘Good Vibrations’ by Marky Mark (now known as Mark Wahlberg) was the top song; and a Freddy Krueger movie led the box office.

[Don’t count them out too fast. CNN has very valuable access on cable providers, and they also have vast corporate resources to support them. They need to right the ship soon, but it’s not going to blink out of existence any time soon. — Ed]