Asad Shah. The name doesn’t mean much to people in Britain today. But it really should. Shah was a Glasgow shopkeeper, beloved by his Shawlands community. The 40-year-old was also a bit of an amateur YouTuber. He uploaded hundreds of videos, forever perched behind his shop counter, in which he preached peace, love and unity. In one clip, he can be seen helping a six-year-old cut a birthday cake, along with the boy’s mother. Shah had known the boy, and his mother, since he was a baby. Even after the family moved away, celebrating the boy’s birthday in Shah’s shop was still an annual tradition. Shah was also an Ahmadi, belonging to a small Muslim sect deemed to be heretical by many Muslims, because Ahmadis believe that Muhammad isn’t the final prophet. Shah, in some of his videos, even suggested that he himself was a prophet. For making and publishing those videos, Asad Shah lost his life. In the most barbaric fashion imaginable.

At 9pm, on 24 March 2016, Tanveer Ahmed entered Shah’s newsagents carrying a knife. The 31-year-old cab driver had travelled to Glasgow from his home in Bradford, incensed by Shah’s claims to holiness. Ahmed had left a friend a voicemail, saying: ‘Listen to this guy, something needs to be done, it needs to be nipped in the bud.’ He attacked Shah, stabbing him repeatedly in the head and upper body.