The negative press attention, which led to blaring headlines this one on rival CNN, “Fox News has been exposed as a dishonest organization terrified of its own audience,” not only did not impact ratings, but coincided with an uptick in viewership.
Month-over-month ratings, comparing January 2023 to February 2023, showed an increase of 7 percent in total average viewers and 9 percent in the key 25-54 age demographic. Moreover, the prime time hosts saw an even bigger jump in their audience, up 16 percent in total viewers and 25 percent in the demo for February compared to January.
Additionally, any suggestion that Fox News may have lost some ratings juice when Trump’s “soft ban” apparently began back in September of 2022 is completely misplaced. Trump, who once called himself Fox News’s “golden goose,” has also been mentioned less on the network and his regular surrogates appear less as well. Fox News ended 2022 as the only one of the three major networks to show year-over-year growth, which is quite a feat given the headwinds facing the news industry.
[Perhaps this proves the old adage, “there’s no such thing as bad publicity.” — Ed]
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